UKRAINIAN CHOICE UKRAINE’S HIGHEST NATIONAL AWARD

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More than an award — a mark of trust. UKRAINIAN CHOICE honours those who are building a new Ukraine. Those who work with dignity, think strategically, and act responsibly.

 

In times of war, upheaval, and transformation, business becomes a pillar of strength for millions. UKRAINIAN CHOICE was created to spotlight leaders who are not only resilient — they are inspiring.

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MISSION & VALUES

The Core Values of UKRAINIAN CHOICE

Innovation

We believe in the power of bold ideas that transform industries. UKRAINIAN CHOICE celebrates those who dare to pioneer — even when it’s risky. Those who create products and solutions that never existed in Ukraine — or anywhere else.

Quality

We value depth over scale. This honour is awarded to companies that consistently deliver excellence — in service, in products, in culture, in how they treat people. For them, quality is not a goal — it’s the standard.

Social responsibility

This isn’t about declarations. It’s about action. We recognize businesses that support the military, uplift communities, launch humanitarian projects, and care for people — not for attention, but out of belief.

National identity

Being Ukrainian is not just a fact — it’s a position. We support companies that promote the language, culture, local products, and proudly reflect the Ukrainian context — while shaping a new global standard.

Transparency & ethics

UKRAINIAN CHOICE is rooted in trust — and trust begins with honesty. We honour those who lead with integrity: in governance, in reporting, in communication. Trusted businesses are true partners to the nation.

Impact

Size is not the measure — impact is. Does a company inspire others? Does it change the rules? Does it make life better? That’s what true leadership means to us.

Resilience

In times of turbulence, it’s easy to fade. We honour those who endure, adapt, and grow. UKRAINIAN CHOICE stands for those who hold the line — and help move the country forward.

UKRAINIAN CHOICE is more than an honour.
It is quality that earns trust. It is values that shape the future

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WHO STANDS BEHIND THE INITIATIVE

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  • 01 UKRAINIAN CHOICE was founded by the Ukrainian People’s Award — the nation’s largest independent award, which for over 10 years has recognized the best, as chosen by the people of Ukraine.
  • 02 This project is a natural continuation of that mission: To support those trusted by society — and to define new standards for transparent, socially responsible business.
  • 03 UKRAINIAN CHOICE is the voice of those who see, act, and build a new culture of recognition in Ukrainian business.

WHY THIS HONOUR IS UNIQUE

UKRAINIAN CHOICE is not just another industry award. It is recognition with purpose.

  • icon It’s about values
  • icon It’s about transparency
  • icon It’s about trust
  • icon It’s about Ukraine

THE IMPACT OF THIS HONOUR

UKRAINIAN CHOICE is not just status. It’s an advantage.

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FOR THE COUNTRY:

  • icon Global recognition of Ukrainian enterprise
  • icon Creation of national success stories
  • icon Strengthening the "Made in Ukraine" brand
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FOR BUSINESS:

  • icon Increased brand visibility
  • icon Enhanced reputation and perceived value
  • icon Positioning among national and industry leaders
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FOR SOCIETY:

  • icon Promotion of transparency and ethical practices
  • icon Building a culture of responsible business
  • icon Growing public trust in the private sector
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UKRAINIAN CHOICE honours businesses that don’t chase recognition — but deeply deserve it. It’s about people shaping Ukraine with their own hands, every single day.

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Your impact deserves national recognition

If your values are quality, responsibility, progress, and love for Ukraine — UKRAINIAN CHOICE is waiting for you.

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ПОДАТИ ЗАЯВКУ
UKRAINIAN CHOICE