THE PHILOSOPHY OF UKRAINIAN CHOICE

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This is not just an award — it’s a philosophy of progress.

  • We believe business can be not only profitable — but principled. Supportive, not destructive. Collaborative, not competitive at any cost. Driven by purpose — not just performance.
  • We believe in those who don’t wait for better times — but create them. Who act on principle, support their country, speak their language, uplift their people. Who bring innovation without losing their roots.
  • UKRAINIAN CHOICE is about values that can’t be bought. About choices that speak louder than advertising. About recognition that reflects a new Ukrainian reality.
Discover more Submit your application

PARTICIPATION STAGES

Application

Submission

A company can

  • apply independently via the website
  • be nominated by an industry expert or official partner
01

Eligibility
Check

We verify:

  • registration and legal status
  • reputation in public sources
  • alignment with the selected category
  • companies that pass the initial check move on to full analysis.
02

Finalist
Selection

  • A shortlist is formed of companies that demonstrate not only results but a deep alignment with the values of UKRAINIAN CHOICE. Finalists are notified personally.
03

Optional
Presentation

  • In select categories, companies may join an online interview or present their initiative to the committee.
04

Verification &
Decision

  • Final data is reviewed and confirmed by the Organizing Committee.
05

Public
Recognition

  • Winners are announced, awards presented, and results published via media and partner channels.
06

EVALUATION METHODOLOGY

We apply a balanced system that evaluates both objective results and value-based alignment.

 

Each nomination is assessed using a criteria matrix tailored to its industry and scale — ensuring fairness for all.

01
Evaluation Dossiers

Each fully evaluated company receives a comprehensive dossier — with scores, analyst insights, and detailed recommendations.

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02
Matrix-Based Evaluation (Results × Values)

Companies are assessed on two axes:

 

  • Horizontal: actual results, scale, efficiency
  • Vertical: alignment with ethical, social, and cultural values

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    Vertical: alignment with ethical, social, and cultural values

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    03
    Threshold Criteria

    Certain criteria have minimum required scores. Failing to meet thresholds (e.g., 5/10 in “Transparency & Ethics” or “Social Responsibility”) disqualifies the company, regardless of other strengths.

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    04
    Sub-Criteria System

    Each key criterion is broken down into 2–3 sub-criteria. For example, “Quality” may include consistency, compliance with standards, and customer feedback. This ensures precision and reduces subjectivity.

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    EVALUATION PRINCIPLES

    • image Transparency

      All stages are clear, and criteria are defined in advance.

    • image Impartiality

      No hidden juries. No personal influence. No bias.

    • image Reputation-Based

      We evaluate actions — not narratives.

    • image Fact-Based

      We verify documents, public sources, and community reactions
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    EVALUATION CRITERIA

    Each company is rated from 1 to 10 per criterion. The final score is the average across all applicable categories.

    Formula:

    [Total score] / [Number of criteria] = Final company score

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    Sample Criteria (depending on category):

    • Innovation

    • Quality

    • Reputation

    • Social responsibility

    • National identity

    • Openness to Innovation

    • Impact

    • Resilience

    • ESG (Environmental, Social, Governance)

    • National identity

    • Transparency & ethics

    • Inclusiveness

    • Crisis Leadership

    • Support for Ukraine’s Business Ecosystem

    • Cultural Integration

    • Community Trust

    DECISION-MAKING & INTEGRITY

    How We Ensure Objectivity

    • All decisions are based on fixed criteria
    • Independent experts conduct evaluations
    • Additional verification is carried out when needed
    • Jury members must comply with conflict-of-interest policy
    • The process is open to public and partner feedback

    Who Makes the Final Decision

    The UKRAINIAN CHOICE Organizing Committee, including analysts, sector coordinators, and initiative representatives. External experts may participate in an advisory role.
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    FREQUENTLY ASKED QUESTIONS (FAQ)

    Any Ukrainian company — large or small, new or established.

    Yes. Use the nomination form on the website.

    Up to 10 business days. Additional follow-up may occur.

    You’ll receive a result and, upon request, a brief feedback summary.

    Yes. UKRAINIAN CHOICE supports SMEs and local initiatives.

    No. We evaluate your work — not your follower count.

    Yes. You can apply each year to show progress and growth.

    Submit your application Download Methodology (PDF) Ask a Question

    Your impact deserves national recognition

    If your values are quality, responsibility, progress, and love for Ukraine — UKRAINIAN CHOICE is waiting for you.

    Start the participation process

    ПОДАТИ ЗАЯВКУ
    UKRAINIAN CHOICE